Ruchi Sanghvi switches on News Feed and by breakfast there are groups calling her the devil. The users hate it and cannot stop reading it, and the company draws a conclusion. The chapter works through how a feed decides what you see, with the weights the company actually used, and follows the consequences to Cairo with Wael Ghonim, to Myanmar, and to an office on the edge of Nairobi where Daniel Motaung was paid to look at what the machine could not judge.
This chapter has not been serialised yet. It will appear on Substack first, and this page will carry its opening when it does.
- In this chapter
- Ruchi Sanghvi, Mark Zuckerberg, Noah Glass, Chris Messina, Leah Pearlman, Justin Rosenstein, Wael Ghonim, Frances Haugen, Daniel Motaung
- The idea it builds
- How a feed ranks: a score for every post, multiplied out of predicted reactions and weights that people chose in meetings.