In her first weeks at Uber, Susan Fowler, a preacher's daughter who wrote her own curriculum at night, reports her manager and is told it is his first offence. Disruption, told from underneath: Sunil Paul, who patented the idea in 2000 and lost the company; Douglas Schifter, a livery driver who wrote columns about regulation; and Elaine Herzberg, crossing a road in Tempe in front of a car whose last six seconds of belief were recorded to the tenth of a second. How a surge price works, and who pays.
This chapter has not been serialised yet. It will appear on Substack first, and this page will carry its opening when it does.
- In this chapter
- Susan Fowler, Sunil Paul, Garrett Camp, Travis Kalanick, Douglas Schifter, Elaine Herzberg, Rafaela Vasquez
- The idea it builds
- Surge pricing: count riders and drivers in every hexagon of the city, multiply the fare where they do not match, and let both sides change their minds.